These Moms Want to Design Your Dorm Room - The New York Times
Dorms are now the primary focus of her social media work from June to August. She also maintains dorm shopping lists and does virtual consulting. Ms. Wolf, who plans to host live, online classes on organizing small spaces in the fall, said that this year had been especially lucrative. Influencers are making money online by recommending dorm products and designs to families, who spend thousands of dollars on back-to-college shopping.It took Lara Becker six months to find two extra-long, industrial bed frames, a hallmark of university life, which she needed to complete a life-size replica of a college dorm room she assembled in her Atlanta home last year.Ms. Becker, who is in her 50s, is one of a growing group of online influencers who earn income posting about mastering life in a dorm or college suite on TikTok, Instagram, YouTube and Facebook, most of it found under high-traffic hashtags like #dormtok and #dormroominspo.Dorm influencers make much of their money through what is known as affiliate revenue. That’s when companies like Amazon, Walmart and Target offer nearly anyone a percentage of sales made through links to their e-commerce sites.